We’ve spoken with new clients who suffered as a result of Penguin.   We’ve stayed in the know, aligned with top-notch SEO faculty and have a 5 step audit checklist to use to help you get  back on track.  Unfortunately – there is no guarantee, but these steps are pretty powerful and should help.

In truth – hang in there.  You may not see any results or change or recover… until after SEVERAL updates (refreshes).  Our best advice – be patient and diligent.

  1. Build Quality Links – the vast majority of Penguin-affected sites share a large number of anchor text exact match keywords from low-quality “splogs” (Spam Blogs), unrelated niche sites and links pages in the form of in-content links, blogrolls and footer links.
  2. Conduct an Internal Site Audit – look for duplicate content issues, missing on-page optimization issues, high bounce rates, low page speed scores, excessive over-optimization of page titles and descriptions, etc.,
  3. Duplicate/Low-Quality Content Issues.  On-site content issues range from insufficient content being placed on the home page and larger category pages, to large article sections that have dragged down the entire domain, to the use manufacturer or supplier provided information on individual product pages. Off-site content issues range from cross-domain duplicated content to the use of “doorway” affiliate sites that contain a custom look and feel but contain nothing but direct links back to the main Penguin-afflicted domain.
  4. Lack of Social Signals – No Twitter, Facebook, Blog, etc., no social media signs.
  5. Ask for Help – If you are reading this and you are still suffering under Penguin, get a professional site audit template from our team

According to our friends at Planet Ocean… an expert SEO academy – one of the biggest lessons from Penguin that most SEOs haven’t communicated to their clients is the understanding that Penguin is NOT a real-time algorithm. This means that if you encourage clients to add NEW content and pages to their sites (say around repressed keyword phrases) that content is NOT going to be caught in any “Penguin filter” until the next data refresh.