1. Put accepted payment methods on the product page along with its description. Most ecommerce sites remember to put credit card and PayPal icons in their footer, but some don’t like to because they’re not attractive.  If you’re selling something on your website – just do it.  If you make it too tough for someone to buy something from you, they’ll leave you store for the next click in Google’s search results.
  2. You ask them to fill out a form, but you make the experience like a trip to a new doctor’s office.  Everyone one of us has felt the frustration of filling out a two-three page health form.  YIKES!  If you are in the habit of asking a visitor to “give blood” on your website in exchange for something you’re offering… you risk two things – they leave or they’ll enter in bogus information.  Neither is good.  Keep it simple.  Only ask for the essentials.  And if you absolutely need to collect more than the basics (name/email)… please tell them why. 
  3. Mystery and intrigue belong in a good movie or book, not your website. Therefore, if you conduct business locally or globally, make this obvious right away.  If you provide a toll-free phone number for customer contact or call-in orders, put it your header in a larger font size as well as in the footer.  If call hours are specific, don’t hide that information on the Contact page.  Place hours or your company’s time zone next to the phone number.
  4. Here’s one of my favorites. Be logical “and obvious” where you place social marketing icons for plug-ins that share information or link to Twitter or Facebook.  Some sites put “Share this” on every page of their website.  It’s unclear if they want the entire site shared or a single product or the content from the page.  Related: Offer a reason why your site visitors might be interested in your Twitter or Facebook activities.
  5. Keep your navigation simple.  Align your major content points with your main navigation and have other ways (in-text linking or side bar navigation) for the other “drill-in” content areas.  
  6. Sell your solutions/products by writing engaging content that is written as if to solve the visitor’s problem.  Think of what the visitor is really looking for or wanting to buy and/or the problem they are looking to solve and position your product as the solution. 

Unfortunately, when you build your own website – no one ever gives you a user manual that has simple strategies to follow for website success.  Most people design their websites as a business card/catalog… but it really is so much more.