There was quite a buzz generated with Matt Cutts confirmation that Google is beginning to use social data in their search algorithm (as is Bing). Google claimed they use data such as how many times something was retweeted, followed on Twitter and liked or linked to within Facebook. With the focus on all things social, the fact that it’s beginning to effect organic search comes as no surprise. It just solidifies exactly how important and main stream social media has become. Face it – we live in a social world now.

Here is what Matt Cutt’s has to say about social media effecting Google’s search results…