A marketing resource for the small business owner
Posts tagged keyword research
You MUST Use Your Keywords to Link Back to Your Website – No Questions Asked!
May 3rd
You have heard that doing keyword research is essential to website, video, and article success. Virtually every piece of content you put out on the Internet must leverage good keywords. It’s crucial to learn how to properly use the keywords that you’ve compiled. There are two types of keywords that are in your list – the first is a shorter type that is 2-3 words long. This type of keyword phrase is one that you would like your website to get a high ranking for. In other words, when your target customers type this phrase into Google, you would like for your website to appear high up in the results list, ideally in the number one position.
The other type of keyword phrase is called a “long-tail keyword.” Those are longer phrases, usually 3-8 or more words long, and they’re ideal for using as part of your title and as the subject for your articles. These longer phrases are ones that you’d like an article, report or video to rank for (instead of your website).
The Title
Each article, blog post, video or other piece of content that you have “external” or “off-page” of your website must have an attention-getting title that must include your keyword or keyword phrase.
The Description or Resource box
Each piece of content will typically have a description or resource box, as well. Make sure your are leveraging this area with a good sentence or two that includes again… your keyword or keyword phrase. Very important. The resource box is usually the area you put in information about the author. This is also where you would feature your keyword as “anchor text” that has a link back to your website. So instead of writing something like – “for more information on “keyword”, click here” (where “click here” is the link)… you would write – “if you would like more information on “keyword”, just follow the link (and have the keyword itself linked to your site).
Body Copy
In the case of an article, blog post or special report… your body copy must also feature a few sentences about your keyword or keyword phrase. Here again you would want to have the anchor text of the link be your keyword.
Linking back to your website with your keywords is an excellent way to help Google associate your keywords with your website. When Google and the other search engines can see the association – it helps your website get a higher ranking when people do searches for that keyword term.
How the Keyword Research Tool and Internet Marketing Help Us Compete
Mar 5th
Have you seen Mad Men?
If you haven’t, it’s a great show about an advertising agency, set in the 1960′s. The ad executives were the rockstars of the time, paid well to know what was on the minds of consumers.
What would they have made of a keyword research tool, I wonder?
And unlike fifty years ago, there are fewer barriers to entry to many traditional markets. In the past, in order to compete nation-wide, or internationally… a huge, multinational machine of people and capital was needed. Now, with a credit card – we just tap into a vast network in an instant.
Fifty years ago, publishing a book was difficult and expensive. A large publishing company could get shelf space at a major retail outlet, but you couldn’t. Probably still can’t. You needed to print many copies, a risk and cost out of reach for most people. A publisher could reach out to reviewers, and work the publicity machines but again – you mostly likely couldn’t and can’t.
Now we can compete.
We can get far more reach, in in much less time, for a fraction of the cost.
So many niches, so little time.
So, what are you going to do today?
